purehmv, our ground-breaking rewards scheme for music, film and games enthusiasts in the UK, is designed to help our most loyal customers get closer to the entertainment stuff they love, through earning points each time they shop in stores or online at hmv.com
When members earn enough points they can use them to get ‘money-can’t-buy rewards’ at the online members-only area, called the arena. This is accessed via pure.hmv.com, where rewards include everything from signed merchandise and exclusive film screenings, to meet and greets and backstage passes. Members also receive special offers and exclusive benefits.
This rewards scheme helps HMV to:
- focus on high-spending customers
- drive incremental sales
- develop our customer relationship strategy
- get even closer to customers by recognising their value and rewarding their behaviour